Leave brass in the band, where it belongs. AVA Violet Bright Shampoo includes purple pigments to tone down even the most stubborn brassiness. Violet Bright Shampoo Tone down the yellow and boost the cool with this protective formula for all hair types. Sulfate and paraben free, this shampoo: Eliminates brassiness while evening overall tone. Encourages a smooth surface and brilliant shine. Adds elasticity by reducing split ends, frizz and fly-aways. A lightweight, nourishing shampoo that boosts cool tones in all hair tones. Ava violet bright Shampoo uses intense purple pigments to counter even the most stubborn brassiness. Formulated with Argan Oil, Ava violet bright Shampoo protects hair’s elasticity to reduce breakage and frizz for healthy, shiny locks.
