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This technology increases performance and saves energy because it achieves results in less time and consumes less.\u003c\/p\u003e\u003c\/div\u003e","brand":"Planetbeauty","offers":[{"title":"Black","offer_id":67763665010932,"sku":"40907984175254","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9845\/3492\/files\/f3ff4d10cf6e1ed5e63fa646d191c4ff.webp?v=1791621208"},{"product_id":"elchim-xlite-plus-hair-dryer-planetbeauty-elchim-xlite-plus-hair-dryer","title":"Elchim Xlite Plus Hair Dryer","description":"\u003cdiv\u003e\u003cp\u003eXlite Plus has a highly technological heart, an Italian brushless digital motor that combines lightness, power\nand a great life span that was previously not even thinkable for a professional hairdryer.\nMade in Milan, as in the Elchim philosophy, this hairdryer will drastically reduce drying times, with a\nhomogeneous air flow, optimized temperature and concentrated with knowledge for long lasting hair\nsettings. Equipped with a brushless digital motor for professional use that combines great power, long life\n(over 5,000 hours) and exceptional lightweight (less than 396 gr). The performance of this professional hair dryer, dreamed of and manufactured in Italy, ensures a drastic reduction of the drying time even on long and thick coarse hair. Hairdryer heat optimized to quickly seal the hair cuticles increasing the natural shine, while preserving hair integrity. The special design of the rear filter reduces the entry of hair into the appliance, further improving its duration, especially when used in professional hair salons.\u003c\/p\u003e\u003c\/div\u003e","brand":"Planetbeauty","offers":[{"title":"Black","offer_id":67763665043700,"sku":"42321746329750","price":85.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9845\/3492\/files\/2dc76b612ae4bd54c125bc61fcba5490.webp?v=1791621209"},{"product_id":"elchim-run-dryer-lily-rose-edition-planetbeauty-elchim-run-dryer-lily-rose-edition","title":"Elchim Run Dryer - Lily Rose Edition","description":"\u003cdiv\u003e\u003cp\u003eProfessional hairstylists know how important a powerful, fast and light hair dryer is that reduces drying times and perfectly seals the scales of the hair while preserving its strength. 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It dries the hair without \"drying it out\" and ads shine while reducing the \"frizzies\"\u003c\/li\u003e\n\u003cli\u003eErgonomic handle that perfectly balances the weight to reduce carpal tunnel in the wrist and reducing weight\u003c\/li\u003e\n\u003cli\u003eEnvironmentally Green: Cost effective by using less electricity to run and it is made of recycled materials to help save the planet\u003c\/li\u003e\n\u003cli\u003eSpecial filter with open cells that purify the air and keep the dryer clean\u003c\/li\u003e\n\u003cli\u003eLateral side switches and cool shot for ease of handling\u003c\/li\u003e\n\u003cli\u003eRubberized side bumps to eliminate dryer slipping off smooth surfaces\u003c\/li\u003e\n\u003cli\u003eProtection system from (EMF) electromagnetic field\u003c\/li\u003e\n\u003cli\u003eGreat for medium to course hair\u003c\/li\u003e\n\u003cli\u003eCool settings for ease of locking in the style\u003c\/li\u003e\n\u003cli\u003eLifetime manufacturer's warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Planetbeauty","offers":[{"title":"Black","offer_id":67763665174772,"sku":"40501771960470","price":70.5,"currency_code":"USD","in_stock":true},{"title":"Retro Blue","offer_id":67763665207540,"sku":"40412939092118","price":70.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9845\/3492\/files\/d73158bea55678f7ff345715a56b1fb1.webp?v=1791621215"},{"product_id":"elchim-dryer-3900-healthy-ionic-white-planetbeauty-elchim-dryer-3900-healthy-ionic-white","title":"Elchim Dryer 3900 Healthy Ionic White","description":"\u003cdiv\u003e\n\u003cp\u003eThanks to the right combination of air flow, heat and power (2400 W at 240 V) this professional hair dryer reduces drying time by more than 30%. Quiet, lightweight and perfectly balanced, its air flow hydrates and makes hair glossy, eliminating static electricity thanks to the ionic ceramic system.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColor: White\u003c\/li\u003e\n\u003cli\u003etop of its category for Balance in use, lightness and reduction of the engine noise;\u003c\/li\u003e\n\u003cli\u003eprotection system Against electromAgnetic fields (low emf);\u003c\/li\u003e\n\u003cli\u003eionic \u0026amp; ceramic system to hydrate the hair And enhance hair shiny, eliminating the electrostatic charges;\u003c\/li\u003e\n\u003cli\u003e2 integrated hair concentrators with quick lock system, optimiZed for high temperAtures;\u003c\/li\u003e\n\u003cli\u003eeasy-lock filter and comfortable lateral grips for a fast filter cleaning;\u003c\/li\u003e\n\u003cli\u003ewide lateral protections;\u003c\/li\u003e\n\u003cli\u003eback handle designed for major comfort;\u003c\/li\u003e\n\u003cli\u003eergonomic handle with raised hemispheres for a better grip ;\u003c\/li\u003e\n\u003cli\u003ecold air button with controlled action;\u003c\/li\u003e\n\u003cli\u003elateral integrated double action “pull-press” buttons;\u003c\/li\u003e\n\u003cli\u003epower: 2400 W at 110-125 V.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Planetbeauty","offers":[{"title":"WHITE","offer_id":67763665240308,"sku":"40412949414038","price":70.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9845\/3492\/files\/c0d954192f772b477adacaa6489f1c30.webp?v=1791621216"},{"product_id":"elchim-diffuser-planetbeauty-elchim-2001-milano-cocoon-bi-diffuser","title":"Elchim Diffuser","description":"\u003cdiv\u003eElchim's 2001 Milano Cocoon Bi-Diffuser is an amazing two piece design that offers a tight fit for ease and use. 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Anemos is not only a concentrate of lightweight, beyond all imagination, it is a professional, performing and precise tool with its micro-brushless digital motor with sonic technology, silent and powerful with the strongest and thickest hair, delicate with the finest ones.\nThe New Generation Hairdryer according to Elchim, dreamed and manufactured in Italy according to the tradition of the professional hairdryer, reinterpreted in a new futuristic and iconic design.\nMicro-brushless digital motor with sonic technology: makes the hair dryer fast (110,000 rpm), with excellent professional performance in an ultra-compact design.\nPower and perfect control: thanks to an advanced study of the dynamics of air flows and the concentrators engineered to improve pressure (55 mBar) and air flow (33,814 fl oz\/min – 1.000 L\/min), Anemos guarantees a perfectly concentrated flow for precise hairstyling in a short time.\nTop-of-the-range performance: exuberant power for professional haistyling in less time.\nSilent: less than 69 dBA for a reduction in noise pollution in the salon.\nFor all hair types: thanks to 3 speeds and 4 temperatures with bright LED system for easy reading. Effective on thicker and frizzier hair as well as on fine hair as in the philosophy of the 8th Sense line.\nPerfect ergonomics: the result of the right combination of lightweight (290 gr – 10.2 oz.), balance and ergonomic design.\nSpecial filter: designed by Elchim laboratories to be easily extracted, cleaned and always replaceable.\nIonic system: improves hair hydration and reduces frizz.\nMade in Italy: the first of its category built entirely in Elchim's Country according to the standards of “the original Made in Italy hairdryer”.\u003c\/p\u003e\u003c\/div\u003e","brand":"Planetbeauty","offers":[{"title":"Black","offer_id":67763665338612,"sku":"42346222059670","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":67763665371380,"sku":"42627345612950","price":108.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9845\/3492\/files\/e2482a9d18a914b1cd6cb12527899b81.webp?v=1791621219"},{"product_id":"elchim-nature-s-touch-flat-iron-styler-planetbeauty-elchim-natures-touch-flat-iron-styler","title":"Elchim Nature's Touch Flat Iron Styler","description":"\u003cdiv\u003e\u003cp\u003eNatures Touch brings a new style made of natural looks, hair waves, delicate curls and soft and smooth hair that has never been seen before. The Italian styler that respects the natural beauty of the hair. The ideal temperature for every type of hair: with its 11 settings, from 203°F to 455°F, Natures Touch covers every possible need, find the right treatment for every type of hair existing; in this way it is not necessary to pass the styler several times and avoid stressing the hair cuticles.\u003c\/p\u003e\u003c\/div\u003e","brand":"Planetbeauty","offers":[{"title":"Default Title","offer_id":67763908051188,"sku":"elchim-natures-touch-flat-iron-styler","price":63.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9845\/3492\/files\/108c91d67162ffcfcd0495501bf4f575.webp?v=1791624266"},{"product_id":"elchim-dryer-2001-high-pressure-black-red-planetbeauty-elchim-dryer-2001-high-pressure-black-red","title":"Elchim Dryer 2001 High Pressure Black\/Red","description":"\u003cdiv\u003e\u003cp\u003eThe 2001 is a true classic, the two-time winner of the prestigious “Allure Best” prize, the best hair dryer according to Life \u0026amp; Style and the “Best Beauty Buy” for the magazine InStyle USA. 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